TRIUMPH
INTERIOR DESIGN, FLY-THROUGH ANIMATION, DIGITAL ENVIRONMENT
VISUALISATION, FLY-THROUGH ANIMATION AND INTERIOR DESIGN FOR TRIUMPH’S RETAIL STORES.
A recent rebrand for Triumph, the global lingerie and intimate apparel brand, also included a complete redesign of their retail stores.
We worked closely with Our Friends in London to create a store concept that reflected the new identity rebrand. Along with static visuals highlighting key areas of the interior, a 3D animated fly-through was created to bring Triumph's store concept to life, and provide a deeper understanding of the space.
The store was designed to create an incredibly personal experience for Triumph’s audience. from bespoke appointments for fittings to a wardrobe containing a range of hot drinks, details throughout the store allowed a visit to be tailored to the individual.
The layout was was arranged to form spaces that felt both private and comfortable to spend periods of time in. Key aspects of the store such as the perimeter shelving and work bench displays were developed to create a kit of parts that could be applied to stores with varying sizes and layouts, while ornaments and details were sourced from makers from the stores local community.
To create a space that felt both intimate and welcoming, Lighting and material choices were an important consideration throughout the design process. the variation found across Natural materials were celebrated, and paired with earth tones to provide warmth throughout the store.
