UNIVERSAL MUSIC PUBLISHING GROUP
3D ANIMATION, 3D DESIGN, MOTION GRAPHICS, VIDEO EDITING
3D DESIGN, 3D ANIMATION AND MOTION GRAPHICS FOR THE LAUNCH FILM OF UNIVERSAL MUSIC PUBLISHING GROUP’S NEW HUB FOR UMPG SONGWRITERS.
UNIVERSAL MUSIC PUBLISHING GROUP IS A LEADING GLOBAL MUSIC PUBLISHING COMPANY WITH AN IMPRESSIVE LIST OF ARTISTS, SONGWRITERS AND SONG CATALOGUES.
UMPG DEVELOPED A NEW HUB FOR THEIR SONGWRITERS - UMPG WINDOW. THE HUB WOULD ALLOW USERS TO TRACK ROYALTY INFORMATION WITH DEEP LEVEL ANALYTICS, INSIGHTS AND HIGH LEVEL SNAPSHOTS, AS WELL AS SECURELY MANAGE ROYALTY AND COPYRIGHT INFORMATION.
3D ANIMATION AND MOTION GRAPHICS WERE USED TO CREATE A LAUNCH FILM FOR UMPG WINDOW, IN COLLABORATION WITH MUSIC AGENCY. MOTION GRAPHICS WERE USED TO ANIMATE PAGES FROM THE HUB, HIGHLIGHTING KEY FEATURES THAT WOULD BENEFIT SONGWRITERS.
THE ANIMATION WAS SET TO MUSIC AND SOUND EFFECTS COMMISSIONED BY UMPG FOR THE PROJECT.
MOTION GRAPHICS WERE COMBINED WITH 3D ANIMATION TO EXPLAIN HOW THE HUB COULD BE USED, AS WELL AS VISUALLY REPRESENT WHAT THE SOFTWARE WAS ABLE TO DO.
OUR ANIMATION WAS USED FOR UMPG WINDOW’S MAIN LAUNCH FILM. ADDITIONAL 3D ANIMATIONS WERE CREATED FOR USE ACROSS VARIOUS SOCIAL MEDIA PLATFORMS.
