THE NEW ERA CAP COMPANY
3D ANIMATION, DIGITAL ENVIRONMENT, MOTION GRAPHICS
3D DESIGN, ANIMATION AND MOTION GRAPHICS FOR NEW ERA’S FALL 2021 DIGITAL PORTAL.
NEW ERA IS A GLOBAL FASHION BRAND THAT HAS A DEEP CONNECTION TO AMERICAN SPORTS.
TO KEEP NEW ERA’S EVENTS GOING AHEAD AMONGST SOCIAL DISTANCING MEASURES, PRESENT WORKS WERE ASKED TO DEVELOP AN ONLINE PORTAL TO CONNECT TEAMS, HOST CATWALKS AND GATHER FOR EVENTS.
GROUP SUBJECT CREATED A SERIES OF 3D ANIMATIONS AND DIGITAL ENVIRONMENTS IN COLLABORATION WITH PRESENT WORKS FOR NEW ERA’S ONLINE PORTAL.
ELEMENTS FROM NEW ERA’S FALL 2021 CAMPAIGN WERE MODELLED WITHIN THE 3D SPACE, AND ANIMATED WITHOUT THE CONSTRAINTS OF THE PHYSICAL WORLD. TEXTURES AND PATTERNS THROUGHOUT THE ENVIRONMENT WERE INSPIRED BY THE SEASONAL LOOKBOOK.
CAMPAIGN IMAGERY AND PORTAL BRANDING DEVELOPED BY PRESENT WORKS WERE APPLIED TO THE 3D ANIMATION, TO CREATE A SNAPSHOT OF NEW ERA’S FALL 2021 SEASON CAMPAIGN.
THE 3D ANIMATION WAS PLAYED ON OPENING THE PORTAL, TO CREATE AN IMPACT WHILST INTRODUCING TO THE DIGITAL SPACE.
