THE NEW ERA CAP COMPANY
3D ANIMATION, DIGITAL ENVIRONMENT, MOTION GRAPHICS
3D DESIGN, ANIMATION AND MOTION GRAPHICS FOR NEW ERA’S WINTER 2021 DIGITAL PORTAL.
NEW ERA IS A GLOBAL FASHION BRAND THAT HAS A DEEP CONNECTION TO AMERICAN SPORTS.
AFTER THE SUCCESS OF THE FALL 2021 DIGITAL PORTAL, PRESENT WORKS WERE ASKED TO REFRESH NEW ERA’S ONLINE PORTAL TO COINCIDE WITH THE WINTER 2021 SEASONAL CAMPAIGN.
IN COLLABORATION WITH PRESENT WORKS, WE CREATED A SERIES OF 3D ANIMATIONS AND DIGITAL ENVIRONMENTS FOR NEW ERA’S ONLINE PORTAL.
FOR THE WINTER 2021 PORTAL WE FOCUSSED ON NEW ERA’S CONNECTION TO AMERICAN SPORTS. 3D MODELS FOR BASEBALL, BASKETBALL AND AMERICAN FOOTBALL WERE ANIMATED IN COLOURS AND PATTERNS INSPIRED BY THE CURRENT SEASON’S LOOKBOOK.
MOTION GRAPHICS WERE DEVELOPED ALONGSIDE THE 3D ANIMATION, TO CREATE A SNAPSHOT OF NEW ERA’S WINTER 2021 SEASON CAMPAIGN.
THE 3D ANIMATION WAS PLAYED ON OPENING THE PORTAL, CREATING AN IMPACTFUL INTRODUCTION TO THE DIGITAL SPACE.