FULHAM FOOTBALL CLUB
3D ANIMATION, MOTION GRAPHICS, VIDEO EDITING
3D DESIGN, ANIMATION AND VIDEO EDITING FOR FULHAM FOOTBALL CLUB’S 20/21 KIT DESIGN LAUNCH.
FULHAM FOOTBALL CLUB HAVE PLAYED THEIR HOME GAMES AT CRAVEN COTTAGE, ON THE BANKS OF THE RIVER THAMES, SINCE 1896.
IN COLLABORATION WITH MUSIC AGENCY, WE WERE ASKED TO CREATE A PROMOTIONAL FILM TO LAUNCH FULHAM FOOTBALL CLUB’S LATEST KIT DESIGN FOR THE 20/21 SEASON, CELEBRATING THE CLUB’S CONNECTION TO THE RIVER THAMES AND THEIR RETURN TO THE PREMIER LEAGUE.
DUE TO LOCKDOWNS AND SOCIAL DISTANCING, PHOTOGRAPHY AND VIDEO OF PLAYERS AND FANS WEARING THE NEW KIT WAS NOT POSSIBLE. GROUP SUBJECT WERE INSTEAD TASKED WITH 3D MODELLING AND ANIMATING FULHAM’S HOME KIT FOR A LAUNCH FILM.
THE LAUNCH FILM REVEALED THE HOME KIT’S DESIGN, COMBINING 3D ANIMATION WITH LIVE FOOTAGE AND ARCHIVE IMAGES TO HIGHLIGHT THE SHIRT’S CONNECTION TO CRAVEN COTTAGE AND THE RIVER THAMES.
THE 3D ANIMATION OF THE HOME SHIRT WAS USED FOR THE MAIN LAUNCH FILM, AS WELL AS ELEMENTS BEING APPLIED ACROSS STADIUM BIG SCREENS AND LED BOARDS THROUGHOUT THE SEASON.
GROUP SUBJECT WERE ALSO ASKED TO 3D MODEL FULHAM FC’S 20/21 SEASON AWAY SHIRT, WHICH WAS USED TO PROMOTE THE SECOND KIT ACROSS CRAVEN COTTAGE’S LED BOARDS AND BIG SCREEN.
